Qualitative research allows us to uncover deep insights about your targets and can generate new ideas and messaging territories to shape your communication strategy. We are trained and experienced qualitative researchers and keep up on the latest methodological innovations. We conduct ethnographies, focus groups, and in-depth interviews - in-person, online, and via phone. We've recruited some of the most specific, hard-to-reach populations out there, from transgender sex workers to C-Suite executives.
We conduct survey research by phone and online to generate quantifiable results. We collect high-quality data and closely monitor our survey fieldwork so that you can be assured the responses you get are reliable. We work with you to develop questionnaires that will elicit the feedback you need to develop your strategy and grow your organization.
We are expert, professional writers who can develop effective reports and presentations or create relevant, resonant blog pieces. We also specialize in writing op-eds and commentary pieces to help draw attention to your organization or issue.
Sometimes organizations cannot or do not need to conduct primary research. We use our years of experience and expertise to consult with you on your research and strategy needs. Whether that means helping to develop your messaging or delivering a literature review of research and studies that have already been conducted on your issue or audience, we are here to help you optimize and amplify your communications.